The Portland Timbers, along with 2013 Stand Together Week sponsors Alaska Airlines, adidas, CenturyLink, Coca-Cola and Providence Health and Services, organized Stand Together Week as a call to action to get involved in the Portland community August 4-10, 2013.
In 2012 and 2013, Stand Together Week participants donated 4,212 hours of service at 58 events benefitting youth and the environment in the Portland Metro area. Nonprofits served included Big Brothers Big Sisters Columbia NW, Portland YouthBuilders, and Friends of Trees, among others. Each project had a meaningful impact on the community with an overall focus on benefitting youth and the environment.
When the event was complete the Timbers chose not to put their banners in the landfill, but rather to work with Relan to give event banners a “second life.”
The banners offer an opportunity to stay committed to the event’s mission: Give, Unite, Inspire, by producing products that the club can “give away with items folks buy at our auctions and that we can sell to raise money for our Community Fund,” said Christa Thoeresz, Director of Community Relations for the Timbers.
This year’s banners were saved from the landfill and are helping the Timbers reach their fans and support their community in one more creative way! The Portland Timbers and other members of the Green Sports Alliance continually look for new ways to be environmentally responsible. JELD-WEN Field, home of the Portland Timbers and Portland Thorns FC has stated a goal of increasing its landfill waste diversion rate to 90 percent of all waste generated at the facility. The Timbers contribution of upcycling their banners will help reduce the more than 600,000 tons of vinyl from billboards and banners that go into our landfills each year.
Working with Relan, the Timbers discovered that rather than discarding the banners at the end of Stand Together Week, repurposing provided an opportunity to create a deeper connection with their loyal community and spur the discussion about sustainability, environmentally conscious practices and social responsibility.
”We are excited to continue working with Relan to repurpose banners moving forward,” stated Thoeresz, a decision that also creates jobs in the United States and supports the small business community.
Image: Stand Together