Working with Relan, manufacturer of repurposed billboard and banner products, Lexus discovered how repurposing their billboards provides a creative marketing opportunity for sponsored events and spurs the discussion about sustainability, environmentally conscious practices and social responsibility.

Adding another better business practice to their long list, Lexus, the Official Automotive Sponsor of Campagnolo Gran Fondo New York, has partnered with Relan to create a unique give away for this year’s bike race in New York.

Check out the full press release

Image: Cyclosport

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