MINI USA billboard to bags

Press Release:

With MINI USA running its largest-ever marketing campaign in support of the 2014 MINI Cooper Hardtop, they are doing something unique and sustainable with the billboard marketing as it comes off display. With the help of Relan, a U.S. manufacturer of repurposed billboard and banner products, MINI is repurposing the ad campaign into fashionable, re-usable totes for each new MINI owner.

Read Full Press Release HERE

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