Stand Out at Conferences with Eco-friendly Promotional Products
Is your organization attending or organizing a conference? Just like you would with your business, you must think about your conference marketing strategy.
As you and your conference committee are finalizing the details, promotional products are a wonderful way to be remembered long after the event is over.
In fact, consumers are nearly 2.5 times more likely to have a positive opinion of advertisers using promotional products compared to Internet advertisements.
So before you start spending your budget on items that attendees will only throw away when they return home, here are some items to consider along with outside the box ideas to help you have a successful conference!
Promotional Products Study
When comparing the function of a product versus its attractiveness, consumers want products that are, first and foremost, useful to them. When asked which products were most useful, 87% of respondents put bags at the top of their list
In the U.S. bags continue to generate the most impressions out of any other promotional item with 5,772 impressions per promotional bag as measured in a 2016 study conducted by the Advertising Specialty Institute.
This means transforming your 14' x 48' billboard into Relan tote bags will give your company an extra 500,000 impressions!
This is because bags are used in public places where they are seen by lots of people.
Here are other compelling stats that favor bags as promotional giveaways:
- 42% have a more favorable opinion of an advertiser if the promotional product they received was environmentally friendly. Millennials (ages 18-24) have an even higher opinion at 58%.
- 53% have a more favorable opinion of an advertiser if the promotional product they received was MADE IN THE USA. Millennials (ages 18-24) like them even more at 59%.
These statistics alone are enough to make you think twice about how you are promoting your company at conferences, but what if you could combine form AND function?!
That’s exactly what Relan does.
Relan combines both beautiful, unique items with functionality so people take notice of your brand.
Unique Giveaway Ideas
There is no limit to how you can incorporate your promotional product ideas! Here are some ideas that go above and beyond to stand out at your next conference:
1 - Go local! Partner with a local winery and double up on your impact by giving a bottle of wine inside a Relan wine tote bag as a thank you gift to honorees, VIP guests, judges, speakers, or volunteers.
2 - Join forces with a strategic conference vendor to put together something truly unique for attendees. Relan wine totes make carrying reenergizing snacks and beverages a breeze during long conferences. The bags can be reused when they get home for all sorts of purposes (including wine)!
3 - These sturdy, colorful, and one-of-a-kind luggage tags make travel luggage stand out no matter where you go. Be remembered by putting your business card inside before giving these away to attendees that stop by your table or as thank you gifts to conference speakers and volunteers.
4 - Everyone carries business cards so these are a must-have. Always a conversation starter, put your business card inside and hand out these differentiating, upcycled business card holders to people who stop by your event table.
5 - The PickUp Tote is your go-to, all-purpose, conference giveaway bag. It’s large rectangular shape is ideal to display your company’s colors or logo. As attendees enter the event, hand them a branded tote bag containing everything they will need to know about the conference.
Relan Wrap Up
We want your conference to be a success so let Relan take one job off of your plate by transforming your old marketing materials into something beautiful and useful. Give your conference attendees, speakers, and volunteers eco-friendly products that represent your brand long after the event.
Send us an email with your event date so we can help you get started on choosing which products are right for you!
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More Related Relan Blogs You're Sure to Like:
- Top 5 Upcycled Marketing Products
- What’s next for the OOH industry
- Why You Should Sprint Toward Eco-Friendly Products
Kari Brizius is President of Relan and is a West Point Graduate, certified personal trainer, a US Army Veteran, and a wholehearted entrepreneur. Kari’s passion for the environment, the planet, and healthy living fuels her entrepreneurial spirit. Her mission is to provide thought leadership on sustainability initiatives surrounding healthy living, the environment, and sustainability messaging.