Creating Aha Moments that Last

Imagine attending an event with a unicorn made out of balloons and walking silver lamps. Our day spent at BizBash Live LA was full of unexpected surprises and delight which showcased what was possible for brands and event planners to create memorable experiences for their clients.

BizBash was definitely unlike any other conference we have attended.

 
 

BizBash

BizBash is North America’s #1 go-to resource for event and meeting professionals. Once per year, key decision makers from the most innovative and trusted brands along with the hottest vendors, flock to Florida, Los Angeles, and New York to collaborate, network, and become inspired to create incredible events for BizBash Live.

Sustainability and Events Connection

Event managers, planners, and coordinators are increasingly becoming more mindful of the environment and the huge impact the event industry has on the planet.

MeetGreen shows that a typical five day conference with 2,500 attendees consumes up to 62,500 disposable plates, 87,500 napkins, 75,000 cups and 90,000 cans or bottles.

Given the extensive amount of logistics used for event planning, it is no surprise that the event planning industry can have a huge impact on the environment.

It was our goal to introduce the event planning community to repurposing and upcycling event materials into usable, everyday products.

Lounge and Learn

BizBash featured forward thinking presenters who shared innovative ideas that event planners could take and use going forward.

Relan was invited to speak on the Lounge and Learn stage because our upcycled products were a new concept at BizBash Live.

When businesses Include corporate social responsibility (CSR) as part of their business model, they begin to see incredible benefits by increased employee engagement, customer retention, and new streams of revenue.

At the Lounge and Learn presentation, I spoke about a new way to incorporate sustainability that would create more meaningful memories at events.

Presentation topics covered were:

  • the latest trends in corporate social responsibility
  • tips on how to implement these strategies
  • the importance of having a sustainable element at events
 
 

Aha Moment

 
 

At our booth, we handed out upcycled Flip Business Card Holders and also had a station at the AHA moment where people could touch and feel an actual billboard and cut their own business card holders.

Before and After Transformation

San Antonio Winery was gracious enough to donate two San Simeon Wines billboards for the BizBash Live LA event. We upcycled one billboard into products for the event and used a second one as our event space flooring to show how the full billboard actually appeared before it was upcycled.

Many of our products were represented at BizBash and available for attendees to see including the wristlet, picnic basket, full-size padfolio, wine tote, and more.

 
 
 
 

After BizBash Live LA was over, we gave the sample products to the San Antonio Winery as a token of our appreciation and because they were celebrating their 100th anniversary.

We wanted to show them that there were more opportunities than just their San Simon billboard - we could support their efforts surrounding marketing, employee engagement, and customer retention as well as create new revenue streams. This concept works for all brands they work with, not just San Simeon Wines.

Relan Wrap-Up

There has never been a more exciting time to be involved in the events industry and Relan is here to support you and your creative side to make a sustainable impact that will help make a positive difference in your business and for your clients.

Need more ideas?

Send us an email if you would like to talk about how your event can stand out with sustainable products that keep people talking about your event for years to come.


Get more ideas for your organization about the why you should use upcycled marketing products by subscribing to the Relan Blog!

Kari Brizius is President of Relan and is a West Point Graduate, certified personal trainer, a US Army Veteran, and a wholehearted entrepreneur. Kari’s passion for the environment, the planet, and healthy living fuels her entrepreneurial spirit. Her mission is to provide thought leadership on sustainability initiatives surrounding healthy living, the environment, and sustainability messaging.

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