Use Custom Labels to Engage Fans

Perfect for large tote bags and small business card holders, custom labels are one of the easiest ways to personalize products to engage with fans on a deeper level. By tailoring this feature to a special event, it gives your fans an exclusive item from an experience that can’t be replicated.


Custom Label Design Options

All Relan products are able to have custom labels and every label created is unique. When it comes to the design, you've got some options! They can either be designed by your company or if you don’t have the capacity, Relan's team can help out by working with your company to help generate ideas, offer layouts options, or show you examples from previous projects.

These custom labels and tags differentiate Relan products from other eco-friendly products. While some brands want their labels to tell a story, others prefer them to simply say, “I used to be a banner.”

It’s time for your company take it up a knotch, stand out, and get creative!

Take a look at a few examples!


Jutty’s Buddies Custom Label

Jutty’s Buddies organizes their annual bowling and golf events as well as participatin in the Leukemia & Lymphoma Society’s Light the Night Walk in memory of Justin C. Crane who passed away from Acute Myelogenous Leukemia (AML). Labels were created for their 3rd Annual Golf Tournament Scholarship fund that was set up in his memory.

You can participate in Jutty’s Buddies 2017 Golf Tournament and follow them on Twitter and Facebook.


 

Mazuri Custom Label

Mazuri makes exotic animal nutrition and makes charitable contributions to organizations for projects that promote animal nutrition.

Mazuri hosted an event and to truly make the event their own, Relan personalized the labels with the names of award winners.


 

Molson Coors Custom Labels

It’s always fun to see the “before” picture of what the products were before the upcycling process transformed them into the new Relan product.

These fun Molson Coors labels show fans what their products looked like prior to arriving in their hands. Molson Coors chose to combine their sustainability message of “helping to improve” with asking them to visit their website.

There are endless ways to use Relan’s custom labels to engage fans! Check out all three versions!


 

Relan Wrap Up

Combined with Relan’s new repurposed product, custom labels sets your company apart by capturing a moment in time, by telling the story of your brand, and by demonstrating that you care about what your fans care about — sustainability.

Send us an email to share your ideas so you can start building more loyal fans with custom, eco-friendly products. Let’s get your brand in the hands of your fans!


Get more ideas for your organization about the benefits of using upcycled marketing products by subscribing to the Relan Blog!

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Kari Brizius is President of Relan and is a West Point Graduate, certified personal trainer, a US Army Veteran, and a wholehearted entrepreneur. Kari’s passion for the environment, the planet, and healthy living fuels her entrepreneurial spirit. Her mission is to provide thought leadership on sustainability initiatives surrounding healthy living, the environment, and sustainability messaging.