Turn Trash Into Treasure
The idea started with the production of a movie which inspired the start of a non-profit organization that shares the same name, Made Out of WHAT?!
Get inspired by Made Out of WHAT (MOoW) and learn how you can grow your company by reusing branding and marketing materials you already have!
Let’s Talk TrashMade Out of WHAT is a non-profit organization whose mission is to promote the use of trash as raw material for high-quality design and art. They aim to grow an international initiative with participants and contributors from all over the planet using the tagline “Let’s Talk Trash,” with the intention to start the conversation about adaptive re-use and encourage a shift in perception of waste.
Listen to what Denise Domergue had to say about the beginning of Made Out of WHAT (MOoW).
We, of course, accepted their offer and we were just as honored to partner with them!
The Design Pavilion served as the public hub during NYCxDESIGN which attracts the city's most renowned names in the design world and beyond. A collaborative platform to showcase the tremendous artistry that can be found across the five boroughs.
Managed by NYC & Company and NYC Economic Development Corporation and informed by a Steering Committee composed of leaders from the design industries, schools and museums in the City, NYCxDESIGN features a calendar that includes exhibitions, installations, trade shows, talks, launches, and open studios spanning all disciplines of design.
Tote Bags from Billboards
MOoW had three purposes for creating the bags:
1 - The upcycled tote bags would be distributed directly from the Made Out of WHAT exhibition space from May 18 - 22, 2017 in the Design Pavilion, a five-day cultural event of curated sets of interactive displays bringing design and innovation directly to Times Square's newly renovated plazas.
The Design Pavilion served as a public center for the city’s official design weeks increasing awareness of the power of design and the many design events occurring around town. The event was expected to draw 100,000 visitors.
Can you image that many sets of eyes on your brand?
2 - The repurposed tote bags would help in MOoW’s crowdfunding effort as a premium thank you gift to donors.
We want to thank Made Out of WHAT for this fantastic opportunity to bring continued awareness to upcycling. Beauty can be found by repurposing existing products and by doing something good for the environment.
At Relan, we are on a mission to create a more sustainable future for generations to come. If you want to join us, contact us and we’ll help you determine the many ways you can help the environment while growing your brand.
Kari Brizius is President of Relan and is a West Point Graduate, certified personal trainer, a US Army Veteran, and a wholehearted entrepreneur. Kari’s passion for the environment, the planet, and healthy living fuels her entrepreneurial spirit. Her mission is to provide thought leadership on sustainability initiatives surrounding healthy living, the environment, and sustainability messaging.