If your organization sponsors a conference or if you’re an exhibitor, your values are on display. It’s your chance to show who you are, what you do, and why you do it.
Can you really afford to mess that up?
When you put your logo on something and give it away to conference attendees, it’s your first impression and a representation of your company. By promoting your brand with eco-friendly promotional products, you're telling the world that your company cares about the environment and showing the world that your company is a good steward for future generations. This is a message that positively resonates with today’s consumers. In fact, more of today’s consumers choose brands, conferences, and events based on the sustainability and values of the organization.
When Women Entrepreneurs of Minnesota (WeMN) contacted Relan about their upcoming conference, they expressed that conveying these values was important to WeMN, a nonprofit organization whose mission is to provide personal, professional, and business growth opportunities for entrepreneurial-spirited women leaders through networking, mentorship, and education.
Relan and Women Entrepreneurs of Minnesota have a few things in common: they are both
passionate about their mission
run by local, Minnesota women entrepreneurs
value driven organizations
small businesses making big impacts
Ignite Your Story
Their fall conference, titled Ignite Your Story, is part of WeMN's conference series which brings together entrepreneurial-spirited women from around Minnesota for a day of learning, inspiration, and most of all, action! Like the title of the WeMN conference, we want to help tell your story by transforming your old marketing materials to promote your company’s brand to show your commitment to the environment.
WeMN definitely displayed their values throughout the conference and made a great first impression with the one-of-a-kind conference tote bags handed out at check in.
Unlike many Relan customers, WeMN didn’t have any billboards, banners or other material of their own to upcycle. Relan was able to source theater banners that would have otherwise wound up in a landfill to upcycle into 150 tote bags, complete with the Ignite Your Story logo.
Why Tote Bags?
Bags generate more impressions in the U.S. than any other promotional item. This is because bags useful and reused causing your brand to be seen by many people.
How were the bags received? Attendees loved their eco-friendly gifts, and WeMN will also be using the totes throughout the year to give to new members as welcome presents - again, making their first impression a memorable one.
We Can Help
Relan makes bags for conferences all of the time and partners with many organizations like the Green Sports Alliance and Sustainable Brands. Want to decrease your company's carbon footprint and increase your brand awareness with eco-friendly promotional products that you can feel good about giving away?
Contact us so we can help you decide which Relan product is the best fit for your event!
Like what you’ve read? Subscribe to the Relan Blog by clicking here!
Related Relan Blogs You May Like: