You’ve heard it mentioned but what exactly IS a circular economy? It’s an alternative to the make-use-dispose economy where instead, we keep resources in use for as long as possible, pull out the bare minimum value from them, then recover and replenish products and materials at the end of each of its life.

According to Greenbiz, a circular economy is “a model that focuses on careful management of material flows through product design, reverse logistics, business model innovation and cross-sector collaboration.”


For a long time now, we’ve understood the importance of recycling on a personal level. The facts in favor of recycling are hard to argue with and are pretty compelling, except the amount of energy and resources that are needed to actually recycle items. Here are a few facts:

Clearly, the blue, yellow, and green bins sitting on our curbs are good for the environment. But do you want to know the truth?

Recycling is just the beginning

Circular Economics is Good Business

The traditional way of looking at renewability centers are the 3 R’s of the waste management pyramid: reduce, reuse, recycle.

While these are good concepts, most people miss a fundamental truth: renewability can help your business thrive. Reduction and reuse need to come to the forefront and be seen as important, if not more important than recycling.  


There’s also a direct correlation between the negative impact a business has on the environment and the amount of profit it makes.

This is bad news for two reasons: it’s scary for the state of the environment and the world is running out of resources. If your business relies on churning through natural resources at a rapid rate, you’re going to start hemorrhaging money.

In the short term, this won’t be a problem. Don’t care about making money after the next 5 years? Then circular economics isn’t important. But 10, 15, or 20 years down the line, your business needs to do what it can to fully utilize raw materials. Otherwise, a huge chunk of profits will be lost to non-renewable raw materials.

What does this mean? A lot of things.

Recycling is great, sure. But you’re also going to want to make sure you digitalize instruction materials, use renewable energy, and choose products that are as efficient and non-wasteful as possible.

How Relan Can Help You Navigate the Circular Economy

Of course, these changes aren’t easy and there are always questions when you do something for yourself for the first time.

That’s where Relan comes in.


A quick look through our blog archives will show that we have a longstanding commitment to renewability.


Upcycling with Relan means protecting your brand from ending up in the landfill. It also means not having to worry about finding new materials for your branded products. We take materials you already have and put them to back to good use. We, in turn, upcycle them into branded products for your company to be used as employee incentives, promotional products, like tote bags, office products, sports & outdoor gear, more!


Ready to be part of the circular economy and make it work for your business? We are all in this together for the long haul. Contact us to start the conversation to help your business grow while at the same time doing what’s good for the environment.


Like what you’ve read? Subscribe to the Relan Blog by clicking here!

Related Relan Blogs You May Like:

Click to follow us on Facebook, Instagram, and Twitter!