Relan in the News

 

MINI USA

With MINI USA running its largest-ever marketing campaign in support of the 2014 MINI Cooper Hardtop, they are doing something unique and sustainable with the billboard marketing as it comes off display. With the help of Relan, a U.S. manufacturer of repurposed billboard and banner products, MINI is repurposing the ad campaign into fashionable, re-usable totes for each new MINI owner. 

Following in the footsteps of the new MINI tagline, “The New MINI. The New Original” each one-of-a-kind tote will sport a label reading, “This bag is made from a real MINI billboard. There is no other like it. Just like you and each MINI.”

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Products created: Custom Reusable Tote


Lexus

Working with Relan, manufacturer of repurposed billboard and banner products, Lexus discovered how repurposing their billboards provides a creative marketing opportunity for sponsored events and spurs the discussion about sustainability, environmentally conscious practices and social responsibility. Adding another better business practice to their long list, Lexus, the Official Automotive Sponsor of Campagnolo Gran Fondo New York, has partnered with Relan to create a unique give away for this year’s bike race in New York.

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Products created: Luggage Tags


Target

The Target sponsored event, Unite America in Service, focused on green initiatives including repurposing the event banners into gifts for the volunteers and non-profit organization partners. To create the zero waste event, EcoSet, an environmental consulting company, coordinated programs to reduce, reuse, and recycle all the waste from the event. Through creativity and planning the event's green initiatives included:

 

  • 33,871 pounds of waste generated and 99.5% (16.8 tons) diverted from landfills
  • 1720 single use plastic bottles avoided through use of staff provided stainless steel bottles and water stations
  • 500 square feet of signage and banners upcycled for future events and made into luggage tags, wallets, and totes
  • 330 lbs of pallet wrap and plastic recycled through Target store recycling program 
  • 14 tons of cardboard recycled
  • All crew meals composted 

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Products created: Wallets, Totes, Luggage Tags


Reef

The Reef Redemption, Project has partnered with Relan, manufacturer of repurposed billboards and banners, to create a line of sustainable bags and accessories using banners from the 2012 Reef Hawaiian Pro, an Association of Surfing Professionals Prime surfing competition. 

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Products created: UB Chillin' Coolers, PickUp Tote