Target - Repurposed Event Banner Products


Unite America in Service was the largest single-site service event project of the inaugural weekend and a zero waste event!

The Target sponsored event, Unite America in Service, focused on green initiatives including repurposing the event banners into gifts for the volunteers and non-profit organization partners.

Washington, D.C. Unite America in Service was the largest single-site service event project of the inaugural weekend and a zero waste event! 10,000 volunteers, including Vice President Joe Biden and his wife, Jill Biden, assembled at the Washington D.C. Armory to put together 100,000 care kits for our troops as part of the National Day of Service. The event was made possible by Target and incorporated numerous green elements. Caravents produced the experience with large logoed banners and signage throughout the armory and was still able to maintain a carbon-neutral footprint as noted by Caravents owner and CEO, Cara Kleinhaut. 

To create the zero waste event, EcoSet, an environmental consulting company, coordinated programs to reduce, reuse, and recycle all the waste from the event. Through creativity and planning the event's green initiatives included:

  • 33,871 pounds of waste generated and 99.5% (16.8 tons) diverted from landfills
  • 1720 single use plastic bottles avoided through use of staff provided stainless steel bottles and water stations
  • 500 square feet of signage and banners upcycled for future events and made into luggage tags, wallets, and totes
  • 330 lbs of pallet wrap and plastic recycled through Target store recycling program
  • 14 tons of cardboard recycled

All crew meals composted

When the event ended, Target already had a plan in place to repurpose the materials for future use. Rather than discard the banners, as all too often happens, Target reached out to Relan, manufacturer of repurposed billboard and banner products, to create a line of upcycled, sustainable bags and accessories using banners from the event. The banners were given a second life and will be used for thank you and congratulatory gifts for volunteers, non-profit organization partners, and a network of influencers. 

About Unite America In Service

The event commemorated the presidential inauguration and Martin Luther King Day by making 7-piece kits in one area and writing letters to the troops in another all to be distributed by Operation Gratitude to U.S. military personnel, disabled veterans and civilian first responders. These kits will be the start of the final care packages for Operation Gratitude to deliver their One Millionth package. 

About Relan

Relan is a woman-owned small business focused on the education and communication of environmental and sustainable practices as it pertains to the re-purposing of the over 600,000 tons of vinyl billboards and banner material produced each year, most of which currently ends up in landfills across our country. Relan partners with companies to promote sustainability initiatives by creating unique, usable products out of billboard and banner marketing materials. 

All of Relan's products are manufactured in the USA.

For more information about Relan please contact: 

Kari Brizius at 580-917-1274 or

For more information about the Unite America In Service