With MINI USA running its largest-ever marketing campaign in support of the 2014 MINI Cooper Hardtop, they are doing something unique and sustainable with the billboard marketing as it comes off display. With the help of Relan, a U.S. manufacturer of repurposed billboard and banner products, MINI is repurposing the ad campaign into fashionable, re-usable totes for each new MINI owner. 

Following in the footsteps of the new MINI tagline, “The New MINI. The New Original” each one-of-a-kind tote will sport a label reading, “This bag is made from a real MINI billboard. There is no other like it. Just like you and each MINI.”

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                                                                                                                         Products created: Custom Reusable Tote



Working with Relan, manufacturer of repurposed billboard and banner products, Lexus discovered how repurposing their billboards provides a creative marketing opportunity for sponsored events and spurs the discussion about sustainability, environmentally conscious practices and social responsibility. Adding another better business practice to their long list, Lexus, the Official Automotive Sponsor of Campagnolo Gran Fondo New York, has partnered with Relan to create a unique give away for this year’s bike race in New York.

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Products created: Luggage Tags



The Target sponsored event, Unite America in Service, focused on green initiatives including repurposing the event banners into gifts for the volunteers and non-profit organization partners. To create the zero waste event, EcoSet, an environmental consulting company, coordinated programs to reduce, reuse, and recycle all the waste from the event. Through creativity and planning the event's green initiatives included:

  • 33,871 pounds of waste generated and 99.5% (16.8 tons) diverted from landfills
  • 1720 single use plastic bottles avoided through use of staff provided stainless steel bottles and water stations
  • 500 square feet of signage and banners upcycled for future events and made into luggage tags, wallets, and totes
  • 330 lbs of pallet wrap and plastic recycled through Target store recycling program 
  • 14 tons of cardboard recycled
  • All crew meals composted 

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                                                                                                                      Products created: Wallets, Totes, Luggage Tags



The Reef Redemption, Project has partnered with Relan, manufacturer of repurposed billboards and banners, to create a line of sustainable bags and accessories using banners from the 2012 Reef Hawaiian Pro, an Association of Surfing Professionals Prime surfing competition. 

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Products created: UB Chillin' Coolers, PickUp Tote




Independent's Service Company (ISCO)

"My experience working with Relan was great! The quoting process was very easy and fast. The variety of products that are available is really large, and most importantly the quality of the products we received was excellent. The luggage tags were a huge hit at our last trade show and will make excellent leave behinds on sales calls. I am really pleased with the labels that were printed with our logo and the manner in which they are sewn onto the products. They are top notch and a great promotional tool for our company. Kari was also very responsive and easy to get a hold of throughout the quoting & ordering process. i would highly recommend Relan to anyone considering their products made from repurposed billboard vinyl!"

- Allan Atkins, ISCO

Products created: Lunch Tote, 13" laptop case, Small Tote, Luggage Tags, Pencil Pouch


Earth Friendly Products (ECOS)

“As a company that believes in implementing sustainable business practices, it is important for us to partner with companies who hold the same philosophy like Relan. After sending them outdated t-shirts, Relan provided us with beautifully crafted lunch bags! All who received the bags raved over the quality and idea behind the bag. Great work, Relan!”

-Vivian Panou, Earth Friendly Products

Products created: Lunch bag 


Molson Coors

“How often can you sustainability dispose of your old signage, effectively promote your brands, and work with truly nice partners at the same time?  That has been the Molson Coors experience in working with Relan.  Every aspect of our relationship has demonstrated their commitment to agreed outcomes, innovation in product design, quality in execution, flexibility in addressing challenges, all with warmth and personal touch.”

-Bart Alexander, Molson Coors

Products created: Tablet Messenger Bag, PickUp Tote


Star Tribune

“I can’t tell you how many compliments we are getting on the bags you made for us, they are a huge hit!”

-Martha Parish, Star Tribune 

Products created: Saddle Bag