Have you ever wondered what happens to an old billboard or how to upcycle a billboard or banner?
The ones you pass day in and day out on your commute to work? Or the banners that surround the field of your favorite sports team?
You may see the same billboard or banner for a month or for several years, but in each case, their fate is most often the same: they end up piled in landfills.
In fact, over 600,000 tons of non-recyclable vinyl alone finds its way to landfills each year. Most organizations do not see this side of the marketing life cycle and its impact on the environment, so the banners and billboards continue to pile up.